June 15, 2012
Michelle Coats, APR, CPRC
Volusia County Community Information
Votran Trolley partnership kicks off June 25
The Volusia County Council on June 25 will kick off a new county-city
partnership to operate Votran trolley service along the beachside in the
greater Daytona Beach area. Business operators along Votran’s trolley route
are being invited to the Ocean Center for a 2 p.m. event that will outline
how the trolley service pass program partnership will work.
“Volusia County and Votran are proud to announce the new trolley
partnership,” said Frank Bruno, Volusia County Chair. “This is being made
possible by the Volusia County Council with funding contributions from the
county, the Halifax Area Advertising Authority, and the cities of Ormond
Beach, Daytona Beach and Daytona Beach Shores.”
Under the $185,022 funding partnership, Volusia County is paying $77,801;
the Halifax Area Advertising Authority is paying $45,973; the City of
Daytona Beach is paying $40,973; Ormond Beach is paying $10,775, and the
City of Daytona Beach Shores is paying $9,500. Each partner will be given a
quantity of one-day passes which have a value of $3 each. The total number
of passes to be allocated is 61,674, according to Votran General Manager Ken
At the Ocean Center kickoff event passes will be allocated to each partner
to give to businesses along the trolley route which extends from Granada
Boulevard east of the bridge, Atlantic Avenue, Beach Street and Dunlawton
Avenue east of the bridge.
After a very short presentation, businesses will be given marketing
materials including rack cards, trolley maps and schedules, and a counter
display holder to help businesses promote the trolley as an added amenity
for their customers. The key message: let the trolley do the driving. “This
is a great way for patrons along the trolley route to enjoy the beachside
safely, conveniently and at no charge to them,” said Bruno.
Business operators along the trolley route will be provided one-day Votran
passes for use by customers. These passes can be used on the trolley and
connecting Votran bus service. The passes become active at the first
boarding, and then the passenger can use the pass for unlimited trips for
the next 24 hours.
Votran staff will be available at the Ocean Center until 8 p.m. to answer
questions after the presentation. To ensure accurate distribution, business
leaders are asked to bring their federal tax ID number (or city occupational
“We look forward to working with our community partners on this new and,
hopefully, long-term program to enhance the experience of visitors to our
area through this added-value transportation opportunity,” said Bruno.
Please contact Votran for trolley information, 386-756-7496 option 4.
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